Alex Coates is the Chief Executive Officer of Interactive, bringing over 20 years of global experience in the tech industry, outsourcing, and strategic leadership.

Before joining Interactive, Alex served as Managing Director of Datacom Australia, where she led the organisation’s strategic growth, customer engagement and operational performance for over four years. Alex also held the role of Chief Operating Officer for Datacom across Australia and New Zealand, transforming the organisation’s large-scale operations and services.

Alex’s career includes senior leadership roles at Fujitsu in both Australia and Europe, managing complex IT service delivery for major customers in both the public and private sectors.

Holding a degree in International Management, Alex began her career in the UK before relocating to Australia in 2007. She is known for her customer and people centric leadership style with a focus on driving collaboration, strategic partnerships, and strong engagement in the broader industry.

As a passionate advocate for the tech industry, Alex has served as a Board member of the National AIIA and is a member of Chief Executive Women. She actively champions inclusion and active participation within the technology sector both within Interactive and more broadly.